What makes a great profile video?
If you want people to get to know what you do, the easiest and quickest way is to create a profile video. You can put the video on the home or about page of your website; you can embed it in your LinkedIn profile; you can even put a link to it in your email footer.
But what makes a great profile video, how long should it be and what should you talk about?
Below is a simple structure that I use with my clients. It gets across what they do, communicates what makes them special and helps get across their personality.
My structure for a great profile video
#1: Take no more than 10 seconds to introduce yourself and what you do
People want to know who you are and what you do right off the bat, so start your profile video with your name and what you do. See if you can keep this sentence short and put a number in it.
“My name’s Neil Ben, a Video Coach, with nearly 25 years, experience working in broadcast and video production”
Why a number?
25 gives me credibility: it quickly says “he has been working in production for quite a while so he must know what he’s doing.”
#2: Say what makes you special in the next 10 seconds
Suppose you’ve been working as a business coach for the last 8 years. What makes you different from other business coaches? Maybe you work with top executives who are looking for a new direction, or maybe your clientele are mothers who are looking to create a business they can run from home so they can create some income while the children are at school.
Tell people now your area of specialism.
“I help very small and micro businesses use simplified book-keeping to keep their finances in good order – yet cut their admin time down by up to 50 percent.”
#3: Tell a transformational story for 30 to 60 seconds
This is the meaty part of your profile video, where you talk about something that’s going to make people think, “yes, this sounds interesting, maybe they can help me.”
We also get to see a little more of your personality which helps potential clients decide if they like you or not, or could work with you.
For example, I might say something like this:
“One of my clients Sharon, is an amazing hypnotherapist. I’ve been working with her for a few months now, teaching her how to shoot client testimonials on her phone, filming some of her treatments for her, and building her YouTube channel with a library of videos. Recently Sharon had a wisdom tooth extracted and used self-hypnosis instead of chemical analgesia to handle the pain. Within a week of posting her video on YouTube an evening standard journalist saw it and her story was featured in the paper, with the video included in the online version.
From that single video, 1.7 million people have seen Sharon’s story.
That is what that video can do for you”
#4: End with a call to action
It’s always good to end your profile video with a call to action, to encourage the viewer to do something. It could be as simple getting them to check out your website, or signing up for your blog, um, I mean vlog! Or you could go further and invite the viewer to drop you an email or give you a call.
Mine looks a bit like this:
“If you want to stand out from your competitors, but are not sure how video can do this for you, book yourself a FREE 30 minute consolation with me by clicking the how can I help? tab below and we can chat about whatever you want. I look forward to speaking with you”
Always remember to add links, email addresses or phone numbers to the video, and if you type a URL in the description make it a live link by using the http:// format e.g.
Oh, and how long should it be?
If you add up all the different sections above, your video is going to be around 45 to 90 seconds. Shorter that 45 seconds doesn’t really give the viewer a chance to really assess you, and if your video is longer that 1½ minutes, people may not watch it all the way though, clicking off before they see your call to action.