Category : Video Marketing

07 Mar 2017

One video and Channel 4 calls

Dog Portrait artist Claire Thorogood invited onto Channel 4’s Crufts I recently finished editing a promo video for Claire Thorogood, who is an amazing Dog Portrait Artist based in North London. Claire started her painting business late spring 2016, and she wanted a video on her website that demonstrated the painting process so new clients could see what she did. We are both very proud of the finished video, which tells The Story of the Painting of Herbie, a 13 […]

12 Jan 2017

Is the New Year feeling old already?

Only 14% of people keep their New Years resolutions for a year. 45% give up in the first month 66% withing the second month 80% have quit within 3 months How do you stick with the promises you’ve made? This is a bit of a “closing the stable door after the horses have bolted” kind of statement, but part of the problem (as I see it), is that people make up BIG resolutions that they’d like to do, but deep […]

10 Jan 2017

What’s your unique selling proposition?

Creating a USP is possibly the most important thing you can do for your business. What do you mean you don’t have one? With a USP you make your business stand out from the crowd. Customers will be easier to come by. Happy customers will gladly spread the word about what you do because they love you. On the other hand, if you don’t have an effective USP, building an audience or getting any customers to pay attention to you […]

08 Jan 2017

Are you your brand?

Are you, or your business, your brand? I’m not entirely sure what it is, maybe it’s my stunning good looks, or my amazing talent, or my dry sense of humour… But once someone’s met me they rarely forget me. And that’s certainly what you want from a brand, to be remembered, isn’t it? Does one person make a business? I mean, I’m the only full time employee in my business. Being video production I hire talented freelance crews, designers, editors […]

05 Jan 2017

Improv can improve your business

Improv can improve your business Not only that, it can make your life so much more rewarding. DISCLAIMER: As they say at the start of every improv show. “Nothing that follows is scripted, everything you see and hear (watch and read in terms of this blog) will be invented on the spot, for one night only, never to be repeated” I’ve been doing improv (improvised comedy) for many years. I did my first workshop over 30 years ago, but really […]

04 Jan 2017
tips for free

Where’s the value in working for FREE?

Is working for FREE bad for business? I do not know the answer to this question so I value your comments. But I have been thinking a lot about it. Two things happened to me earlier this week which made me question whether giving my best advice, sharing my expertise and working for free, was good for my business: I was asked to present a webinar on how to shoot videos with your smartphone I offered my support to a […]

01 Jan 2017

2017 – The Year for Video

2107 is the Year for Video And I have a promise for you: If you are serious about growing your business and have thought about using video to help you, but you are putting it off for whatever reason – be it lack of knowledge, experience, confidence, funds, motivation, or you’re just plain scared – I will find a way to help you I am on a mission to make video accessible to anyone who is serious about harnessing it’s […]

04 Oct 2016

Why having a promo video may not work for you

Especially if that’s the only video you have on your website Don’t get me wrong, promo videos are a great way for people to understand about your business, see what you do and decide if you are the kind of company they want to work with. So why am I saying “they may not work for you”? If you expect a promo video to drive traffic to your website you will be disappointed Videos are great if someone lands on […]

26 Sep 2016

Video Production Company in Watford

That doesn’t like shooting video! How is that possible? Anim8 Production Company is run by Neil Ben, and ex-BBC Producer / Director and yes it’s true, Neil doesn’t like shooting video. But his company has won a business award for the Innovative way it helps businesses use video. Again, how is that possible? Simple really. Neil prefers to teach his clients how to shoot videos themselves, using their smartphone or tablet, through his coaching and training programmes. One of the […]

31 Aug 2016

What I do is not important

It’s what you will do after working with me That will make the difference How would you like to have: A YouTube channel 20+ videos on your channel Those videos presenting a clear and focused message to potential clients Your videos are drawing lots of traffic to your website That traffic is generating more sales Many subscribers to your channel People are engaging with you more on social media Your profile is rising as an expert in your field Your […]