Category : Video Marketing

31 Aug 2016

What I do is not important

It’s what you will do after working with me That will make the difference How would you like to have: A YouTube channel 20+ videos on your channel Those videos presenting a clear and focused message to potential clients Your videos are drawing lots of traffic to your website That traffic is generating more sales Many subscribers to your channel People are engaging with you more on social media Your profile is rising as an expert in your field Your […]

30 Aug 2016

Thank you Grandma for my Jumper

Easy-Pro Video Having the tools and knowing how to use them is not enough. You may know how to use a pencil, but can you write a great letter to your granny, thanking her for your annual Christmas Jumper? If you were 3 you’d probably struggle, needing the help of a grown up. But as you got older you’d develop your writing skills and could do it yourself. Now, my guess is, using a pencil and writing notes is easy. […]

29 Aug 2016

Top 5 business videos

You can make yourself With your smartphone or tablet Mobile video consumption rises 100% every year on YouTube, 75% of executives watch work-related videos on business websites at least once a week and 92% of mobile video consumers share videos with others… Well you know the rest, I’m a big fan of video and as much of the video consumption and sharing is on mobile devices, using your mobile device to create that content is a great idea. Top 5 […]

24 Aug 2016

Where do I stick my video?

Video blogging and the best way to do it I saw this question in a FaceBook group, posted by the lovely Carol Hanson I’m finally reaching the 21st Century when it comes to using video and being brave enough to put it You Tube and embed on my website as part of my blogs!! But I could really use some help! … 1. I’ve read that it’s good to include text with a video post and so have dutifully done […]

23 Aug 2016

Why video is better than text

You could read this blog but… 80% of you are not going to absorb the information as well as you would from a video because you are visual learners. You need to see stuff rather than read stuff. Your brain has to work much harder when you read text and in these days of instant gratification and quick fixes video gives the majority of consumers what they want without having to work for it. Reading articles and watching videos require […]

22 Aug 2016

Start preparing for the next big event

To increase your Video views If you’re thinking now’s the best time to create some Rio related videos around the Olympics, you’re probably a bit late. But you can start planning for Tokyo. When you create videos around big events it’s called Tent Poling and can have an amazing effect on your video views. The calendar is filled with a number of special events that get people excited: Halloween, Christmas, the Super Bowl, and those aren’t nearly the only ones.  […]

18 Aug 2016

What’s the number one video you should have on your website?

And it’s not a promo film Let’s start with a list of some of the videos that you can have on your site: welcome video promo video how-to video expert video training video animated video explainer video marketing video demo video advert behind the scenes profile video authentic video blog video All of these are great and of course there are many more videos you can have, it is only limited by your creativity. I’ve deliberately left one off this […]

16 Aug 2016

Can you blog if you’re bad at English?

You can’t spell and your grammar is terrible I know the feeling… And this may not be a diagnosed infliction, but I’m sure I’ve got typing dyslexia. My brain knows what it wants to type but the signals get muddled up on the way to my fingers so they don’t always hit the right keys. When I was at school I remember being told (when I was about 7 or 8 at the time), that I’d never be good at […]

13 Aug 2016

How to get 1.7 million people to see your story

Without trying too hard You know I keep going on about how easy it is to make your own videos, and that by having video as part of your marketing strategy will have a significant effect on your business. . Don’t take my word for it, let me tell you about one of my clients, the amazing hypnotherapist Sharon Waxkirsh. . Sharon has been on one of my workshops, learning how to shoot her own videos on her smartphone. She […]

12 Aug 2016

Why networking is a waste of time

If you want to grow you business quickly Many of the small business owners I know say there’s just not enough hours in the day to do everything. So why are they wasting their time networking when there are better ways to draw in new clients which take much less time? . First thing to ask is why do people go networking?  . My answer: To make connections, meet new people, support other members of the group and ultimately create […]