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Category : Video Marketing

08 Aug 2016

Why bother having a YouTube channel

After all, isn’t it a lot of work to make a video? Well no… The truth is, it takes me less time to shoot, edit and upload a video to YouTube then it takes me to write and publish a blog. Let me break down the steps in creating a blog or making a YouTube video, and the associated time: Writing a blog Come up with an idea – 10 mins Plan out the content – 15 mins Write the […]

06 Aug 2016

What is a videographer?

And why I get upset when I’m called one What is a videographer? A videographer is a person who works in the field of videography and video production. They record moving images and sound on video tape, disk, other electro-mechanical device. Should I get upset when I get called one? “Hell Yes” And you should get upset too if people call you by the wrong job title. This is not intended to sound like bragging, but I am a multi […]

19 May 2016

Well that depends

It is hard to breakdown all the costs involved in making a video because every client and every requirement is different, but below is an example of what it takes to create a short promotional video (2-5 minutes) for your business and approximately how much things are going to cost.

Pre-production

This is the most important part of the production process, get the planning right and everything else will fall into place. During pre-production planning everything is decided, for example who’s appearing in the film, is there to be a script, what about locations, are there shots that absolutely must be got? At a minimum a video running order and schedule will be created, the content of which could be sorted in a short meeting or telephone call. But if more detailed planning is required, for example scripting, storyboards, casting, location scouting and facilities, that will cost.

The average pre-production costs are around £250 – £450.

Production FIlming

Equipment

For most business promos we’ll be filming your staff rather than using actors and a script, so will only require camera, sound and a little bit of lighting. Of course like any technology there is a whole range of cameras to choose from all with very different price tags. If you want your video to be shot in 4K and look like something you see in the cinema we are going to have to hire specialist kit and a lot of lights. But for the majority of video requirements you won’t need that. We have camera and sound kit that is broadcast ready and is perfect for online videos which is hired out at £200 per day.

Crew

Again depending on the type of video, the crew list could be huge, from make up to lighting operators, grips to boom swingers. It will all depend on the idea. Most jobs will only require a single director / camera operator with sound, and we add additional cameras and sound as required.

  • Director/Camera Operator £350 per day
  • 2nd Camera Operator £300 per day
  • Sound Recordist £250 per day

Transport

Usually charge 45p per mile.

Post-production

Editing

The editing process can be more complicated than most people think and usually takes 3 to 4 times as long as it takes to film. So for a one-day shoot there is likely to be three or four days of editing. If we have planned well, then the editing will be easier and take less time.

We charge £450 per day for editing a business promo video. This includes everything from the editing to sound mixing, colour grading to simple graphics and delivery in any format you require. It also includes any changes you may want to make after seeing the first cut.

Final Costs

To sum up, a typical 2-5 minute business promo video, producing by the multi-award winning director Neil Ben, and shot to broadcast standards, is going to cost you between £1,750 and £4,000 + vat

 

Of course, if you want something as flashy as the Lewmax story above, with specially produced graphics AND animations, then it’s going to cost you a little bit more.

10 Mar 2016

How do I get more high paying VIP clients

Because you’re worth it You’re an expert in your field, you really know your stuff and you are making a difference but, you want to draw in more high-paying VIP clients. So how’d you do that? If you really know your stuff there’s no reason why you cannot bring in high-paying VIP clients because there are always people our there looking for what you do. The problem is how do they find you? That’s the tricky bit, that’s the bit […]

03 Mar 2016

How do I get more clients?

‘Cause I’m really good at what I do’ Being great at what you do doesn’t necessarily mean you’re going to have a lot of clients It’s a sad fact that not everyone who is great at what they do gets as much work, as many clients, or gets paid as much as people who, to be blunt, are nowhere near as good as they are. And it can be very frustrating, I know, I’ve been there. That was until I […]

07 Nov 2015

Why I don’t need clients

Nor do I need a Lovely partner Having spent 12 days in Thailand, sometimes working, sometimes relaxing, I learnt lots of things. For a start, I realised that I crave connection, I don’t like being on my own. I love working with my clients, making sure they get the best support from me to enable them to get their message out there. I also enjoy connecting on a personal level. But I saw quite clearly that NEEDING these connections does […]

17 Sep 2015

How video is saving me one day a week

And why networking is a waste of time In 2010 I was a successful (mulit-award winning) television producer / director, making TV programmes for the BBC, Sky, Discovery and Nickelodeon. Then everything changed. I became a single dad and it was no longer possible to work the hours that television demanded, while at the same time look after my two beautiful children. So I had to come up with a new plan. I decided to use my skills as a […]

02 Sep 2015

If it’s good enough for Bentley

It’s got to be good enough for us ! If you’ve known me a while you’ve probably picked up that I think filming on your smartphone is a great idea… I’ve even gone as far to say that the camera on my iPhone gets better quality video then the cameras I used to use when I was at the BBC. Don’t believe me…? Then don’t take my word for it… Just check out what Bentley have been doing. They’ve only […]

09 Oct 2014

It’s a tough market out there, so how do you stay one step ahead of the competition?

This was the problem faced by Spanish plumber José, business was booming until another Spanish plumber rode into town.


 

09 Oct 2014

Don’t kill your business

The 5 BIGGEST mistakes people make when filming their own business video I was sitting in my office the other day, editing a children’s animation, when I heard the familiar ping of an incoming email. Normally when I’m in the flow of editing I ignore the emails, but I glanced across to check the subject line How to cut your insurance costs by 30% and was just about to hit delete when I noticed there was a video embedded in […]