07956 376239

Don't sweat the technical

What's the best camera to film with?

I often get calls from people who want videos made and the first question they ask is "what camera do you use?"

If you want to work with me that is not a question you need to ask, because if you are worried about the technical stuff; what camera I'm using, what microphones I'm using, what lights I'm going to set up, then you're not interested in the content. It is just about how good your video is going to look.

What I am interested in is:

  • the content of your video
  • what your message is
  • what you want to say
  • your personality
  • how you are going to connect to the audience
  • what your clients want to hear
  • what your clients need to hear

So if you pick up the phone to me and say "Neil, I know my stuff and I want to touch more people with what I know, with my message"... My ears will prick up, my eyes will brighten and I will say "you're the kind of person that I want to work with".

If you have an expertise that makes a difference, maybe you've worked with a dozen people, maybe a few hundred people and you've made a difference in their lives, then you can make a difference in thousands of people's lives, tens of thousands, even millions, if you get it right.

It has nothing to do with what camera I use to film you with

Get the content right and let me worry about the technology

And do you know what? The above video was shot on my iPhone, using a little cable mic, an LED light, all sat on to of a £40 tripod. The whole kit cost me about a third of what the phone cost. Does it matter that I wasn't using a £20,000 camera? No, because what I was saying in the video was more important then the technology I was using.... I hope!

You let me know what you think.

Neil Ben

Neil Ben is a Director, Coach and Trainer who works with Entrepreneurs, Sole Traders and SMEs, to help them use video to stand out from their competitors. He started his television career as an assistant producer in the BBC in the late 80s and has won many awards for both his broadcast and video productions including a BAFTA nomination and an FSB Award for Business Innovation.

Working with Neil

For support in the production of videos check out Business Video Services.
If you want to learn how to make your own videos using your smartphones or tablet check out the Easy-Pro Video Online courses
You can also attend one of Neil’s video workshops
Or Neil can support you in making Engaging and Inspiring training videos


10, Long Pightle Park, 
Chandlers Cross, 
07956 376239

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