neil@neilben.com
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What is the easiest way to create content for a blog

Without using your brain

Today is Sunday, last night was Super Saturday of the Rio Olympics, I was up until 3.30 in the morning to see if Jessica Ennis-Hill could win the gold medal in the Heptathlon.

She got the silver, great. Moe got the gold in the 10,000m which was awesome. The thing is I've only had about 4 hours sleep and I'm out today, and I've got a blog to do.

So what's the quickest way for me to get content out there, with the least stress?

For me the quickest way is to stick my phone on a tripod, put a microphone on me, stick a light up and talk! And I can share my ideas and my expertise through video, because it is so much easier for me to talk to camera and share and interact and present then for me to sit at the computer and type.

What did I do with the video in this post? I stuck it on YouTube and once it was up YouTube had a caption generator. So it essentially transcribed what I was saying. I then went through the closed captions and copied and pasted the words that I was saying into my blog. I didn't even have to write, it just converted what I was saying. I then edited the text, tidied it up a bit and formatted it.

I'm sure there are some online options to get your video transcribed, I think I've seen one for as little as $1 a minute. $1 a minute to get a video transcribed... Not bad at all.
The transcribed words formed the basis for the content of this video blog and how long was the video? About 2 - 2 1/2 minutes, at 3 words a second, that's 180 words a minute times two and a half, that's 540 words. Perfect amount of words for a blog.

And a two and a half minute video is perfect too for YouTube and people's short attention span.

It was that easy, I didn't even have to use my brain 'cause all I was doing was talking. For me that is the easiest way to create content for a blog.


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Neil Ben

Neil Ben is a Director, Coach and Trainer who works with Entrepreneurs, Sole Traders and SMEs, to help them use video to stand out from their competitors. He started his television career as an assistant producer in the BBC in the late 80s and has won many awards for both his broadcast and video productions including a BAFTA nomination and an FSB Award for Business Innovation.

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