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Get people to love your business #1

Yes, it’s finally happened. I’ve found (wonders of wonders) someone who wants to spend time with me as much as I want to spend time with them. Yes, I’m in a lovely relationship, with a very special lady. And now I’m “in it” I can’t understand why I found it so difficult in the past to find someone…

But in truth it was a struggle to find someone, extremely frustrating … and a long time coming.

And all through the journey I’ve had people giving me advice, making suggestions as to how I can find the perfect partner, how I can get to know them and allow them to get to know me, and ultimately, how to get them to want to be with me.

And then I got thinking… Could that advice be related to business?

Well, yes…

How do you get people to fall in love with you and your business…

Before they’ve even met you?

I often been heard saying…

I help potential clients fall in love with your and our business before they've even met you.

But how…?

Well let’s look at the relationship advice I was given, and see if it can be related to finding new clients and to growing your business.

Step 1 - Be the kind of person you want to be with

I sat down about 10 months ago and wrote a list of attributes I wanted my perfect partner to have; she would be fun, creative, independent, a little bit naughty 😉 reliable, my best friend, smart, similar height to me, female, musical and willing to work on herself and with me to make our relationship great.

To follow the advice, I needed to be that kind of person; fun, creative, reliable... in fact, everything I wanted my lady to be other than female, of course.

And it worked… My lady is all that I was giving out and much much more...

So how would this work in business…?

You need to be the kind of business you would hire

Make a list of attributes that draw you to other businesses:

  • look at websites and marketing material that speak to you
  • make a list of things that businesses do that inspires you
  • talk to your clients the way engaging businesses talk to theirs

Then look at what’s important to you in another business?

  • reliability
  • value for money,
  • creativity
  • the way they communicate
  • the results they get

Would you hire your business the way it was operating right now? If “no” what can you do about it?

Look at the list you have created and then be that kind of business.

Be honest... Does your website, email marketing, flyers and marketing material speak to you and make you want to work with that business? Does the way you speak about your business inspire? Do you offer the results your clients want?

Be the kind of business you would want to work with.

In Step #2 we see that Actions speak louder than words.

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2 comments on “Get people to love your business #1”

Neil Ben

Neil Ben is a Director, Coach and Trainer who works with Entrepreneurs, Sole Traders and SMEs, to help them use video to stand out from their competitors. He started his television career as an assistant producer in the BBC in the late 80s and has won many awards for both his broadcast and video productions including a BAFTA nomination and an FSB Award for Business Innovation.

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