Isn't love a wonderful thing. It makes everything look so much better. It throws light on darkness, makes you a better person and interactions, not only with your beloved, but with everyone feels so much sweeter. So....
Being told "I love you" is wonderful, but feeling that love is even better.
When people feel loved they love in return
So how does that relate to business?
Telling people what you do will not connect as well as them getting a feel for the difference you will make for them.
In business show people you care about them, that they are important to you and show them the difference you can make for their business. It is perfectly fine to tell people what you do, but there is way more power in showing.
Here are some suggestions between saying and showing
|We are reliable
|Do what you say you will do, on time and on budget – go the extra mile
|We offer great service
|Do what you say you will do, on time and on budget, or better still, deliver more than you said you would, before you said you would
|We offer great value
|Over deliver. Don’t do the same for less, do more for the same – start at the extra mile
|30 years of experience
|Do what you say you will do, on time and on budget – and do this without any fuss and with a smile on your face
|We are professional
|Do what you say you will do, on time and on budget – and don’t do it in your pyjamas
Notice there's a little bit of a pattern forming... It's so much about getting on with what you say you will do, with a smile on your face, love in your heart and (in my case), a cheeky twinkle in the eye.
Let them feel your love and passion in what you do and that will give them a feel for what it's like working with you.
In Step #3 in Getting people to fall in love with you and your business (before they've even met you) we look at why Your client is more important than you are.
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