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How do you make an engaging video?

Is it not enough to just have video?

That statistics are very persuasive:

  • 70% of marketing professionals report that video converts better than any other medium – MarketingProfs
  • Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – ComScore
  • The average internet user spends 88% more time on a website with video – Mist Media

Which means people are eventually coming round to the idea that having video on their website is a good idea. But is having video enough?

Not if it's boring!

It's like any content you put out there... Write a boring blog post and no one's going to engage, make a boring video and you've missed an opportunity.


How do you make your videos engaging?

You make sure the viewer has an emotional response


How do you get an emotional response?

Having some of these elements will raise your "average" video to being a "great" video and get people engaged

  • Beautiful imagery
  • Well crafted shots
  • Great soundtrack
  • Story telling
  • Sound effects
  • Comedy
  • Drama
  • Passion
  • Shock factor
  • Cute factor
  • Furry things
  • Originality
  • Sex
  • Excitement
  • Suspense
  • Character
  • Great performance

Standing there and talking in a monotone voice is not going to engage.

Next time you shoot a video, think about what you can do to connect to your audience and get them to feel something, because when they feel something they won't only be engaged, they will remember you and your message.

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Neil Ben

Neil Ben is a Director, Coach and Trainer who works with Entrepreneurs, Sole Traders and SMEs, to help them use video to stand out from their competitors. He started his television career as an assistant producer in the BBC in the late 80s and has won many awards for both his broadcast and video productions including a BAFTA nomination and an FSB Award for Business Innovation.

Upcoming Workshops

Working with Neil

For support in the production of videos check out Business Video Services.
If you want to learn how to make your own videos using your smartphones or tablet check out the Easy-Pro Video Online courses
You can also attend one of Neil’s video workshops
Or Neil can support you in making Engaging and Inspiring training videos


9, Kestrel Close, 
WD25 9AL
07956 376239

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