neilben video blog

11 Jan 2017

I’m sorry, what did you say?

Business jargon, what’s the point? I only ever watch one episode of each series of The Apprentice… The one when the contestants have the interviews and get ripped to shreds because most of them are full of BS. Yes, I’m calling them contestants as it’s a game show in my opinion and not a serious business programme.   All this business lingo just drives me crazy, why can’t they just talk properly. I can just imagine what a business meeting would […]

10 Jan 2017

What’s your unique selling proposition?

Creating a USP is possibly the most important thing you can do for your business. What do you mean you don’t have one? With a USP you make your business stand out from the crowd. Customers will be easier to come by. Happy customers will gladly spread the word about what you do because they love you. On the other hand, if you don’t have an effective USP, building an audience or getting any customers to pay attention to you […]

09 Jan 2017

What Teletubbies has taught me about directing business videos

In the mid 90s I left the BBC and became a freelance director. Over the next 15 or so years I was fortunate enough to direct many different programmes, for many different television broadcasters, including: DIY programmes for Discovery Home and Leisure Puppet programmes for Channel 5 Poker programmes for Sky Animations for CBBC Comedy for Nickelodeon and Teletubbies for Cbeebies Every programme I worked on developed me as a director, taught me new things and helped me hone my […]

08 Jan 2017

Are you your brand?

Are you, or your business, your brand? I’m not entirely sure what it is, maybe it’s my stunning good looks, or my amazing talent, or my dry sense of humour… But once someone’s met me they rarely forget me. And that’s certainly what you want from a brand, to be remembered, isn’t it? Does one person make a business? I mean, I’m the only full time employee in my business. Being video production I hire talented freelance crews, designers, editors […]

07 Jan 2017

how to get a job in television

It’s Friday, it’s five to five and it’s Crackerjack! When I was 11 my parents got audience tickets to go and see Crackerjack being recorded at the BBC. This was the first time I had sat in a television studio and I loved it. Not only Slade, my favourite group, was on the program, I just loved watching the lights, the cameras, the floor managers… in fact everything that was going on both in front and behind the camera. That […]

06 Jan 2017

How many excuses can you make

When is an excuse valid and when is it a cop out? This is something I’ve been asking myself all day, when I’ve struggled to finish writing this blog. Are my excuses good reasons to leave it for today, or are they an easy way to give up? As George Washington Carve said: Ninety-nine percent of the failures come from people who have the habit of making excuses. Now I’m not willing to be a failure, but I have loads […]

05 Jan 2017

Improv can improve your business

Improv can improve your business Not only that, it can make your life so much more rewarding. DISCLAIMER: As they say at the start of every improv show. “Nothing that follows is scripted, everything you see and hear (watch and read in terms of this blog) will be invented on the spot, for one night only, never to be repeated” I’ve been doing improv (improvised comedy) for many years. I did my first workshop over 30 years ago, but really […]

04 Jan 2017
tips for free

Where’s the value in working for FREE?

Is working for FREE bad for business? I do not know the answer to this question so I value your comments. But I have been thinking a lot about it. Two things happened to me earlier this week which made me question whether giving my best advice, sharing my expertise and working for free, was good for my business: I was asked to present a webinar on how to shoot videos with your smartphone I offered my support to a […]

03 Jan 2017

Why laughter is the best educator

They say “Laughter is the best medicine”… I agree with whoever the they are that says this… But I say more Laughter is the best educator I need to take you back 27 years when I first realised this. I was an Assistant Producer at the BBC working on Maths Programmes. The series was called Square One TV, which was a co-production between the BBC and the Children’s Television Workshop (CTW), the makers of Sesame Street.   Now CTW are […]

02 Jan 2017

I don’t want to be on video

“I don’t want to be on video!” … is the biggest excuse I hear from people who avoid using video as part of their business marketing. The first thing is to look at the real reasons why people avoid video. These are the most common excuses I hear:  – I don’t like the way I look or sound on video – I’m not going to be good enough Lets deal with the first one first. I don’t like the way […]