Mobile video consumption rises 100% every year on YouTube, 75% of executives watch work-related videos on business websites at least once a week and 92% of mobile video consumers share videos with others...
Well you know the rest, I'm a big fan of video and as much of the video consumption and sharing is on mobile devices, using your mobile device to create that content is a great idea.
When you say how good your business is it can come across as boasting. When your clients say how good your business is it’s proof.
The video testimonial is the most powerful video you can have to promote your business and should form a central part of your video strategy.
Ask your clients open questions, or get them to tell a story about working with you, so when people see their video they get a great idea of what you do, how you work and how you can help them.
How to videos are the most searched for style of video on YouTube.
There are amazing opportunities to create content that people will devour (some of them literately if you make cooking videos). My kids love learning stuff off YouTube like "How to play the piano" or "How to paint your nails". Me I love videos that relate to my work, so "How to add moving text to a premier edit" or "How to create a great business card"
If you know your stuff you should be making how to videos, because when people learn from you they see you as the expert and when they have a more complicated requirement that videos alone cannot solve...
"Who they gonna call?" Ghostbusters... Um, no... You!
When someone shares their expertise it helps to build the know, like and trust factor.
The more you share your expertise in bite sized videos, the more you will be seen as the go to person in your field. Potential clients will get to know you through your videos and feel more confident with spending money or coming to work with you.
When planning expert videos, think about the information potential clients may find helpful and then create a series of videos around that subject.
Clients both old and new always have questions.
Yes, you can have FAQ page on your site, but why not think of having an Information Video page. Examples of information videos that can work for business include:
Depending on the information being presented, these can feature the boss, administrators or other members of your team.
Unless you have a promotional video on your home page, this should be the first video people see on your site.
What do you want people to do when they arrive on your home page? Do you want them to sign-up for your news letter or register for an upcoming workshop? Are there special offers available or pages you want them to look at?
Or will it help if you tell your visitors a bit about what you do and the kind of clients you work with?
A welcome video answers all these AND the average internet user will spend 88% more time on your home page as it has a video on it... Win - win!
Now you know the kind of videos you could be shooting yourself using your smartphone of tablet, it's it about time you got started. Sign up for one of my 90-day coaching programmes and in no time at all you'll be making business videos that will be making a difference to your business.
For support in the production of videos check out Business Video Services.
If you want to learn how to make your own videos using your smartphones or tablet check out the Easy-Pro Video Online courses
You can also attend one of Neil’s video workshops
Or Neil can support you in making Engaging and Inspiring training videos