I saw this question in a FaceBook group, posted by the lovely Carol Hanson
I'm finally reaching the 21st Century when it comes to using video and being brave enough to put it You Tube and embed on my website as part of my blogs!! But I could really use some help! ...
1. I've read that it's good to include text with a video post and so have dutifully done so on the ones I've published to date - it's effectively a written transcript of the video (around 300 words) - effectively copying the way that the Huff Post do this. Is this the best approach? Or is there something else I should be doing?
Dear Carol, thank you for your question - here's my answer.
You are absolutely right, having text around a video is extremely useful, because even though Google loves videos, it cannot "translate" the video content to know what it is about, so effectively the words around the video helps. So this is what I suggest you do:
This video is from my online training course Easy-Pro Video Online
Right, that's the first question answered. Now for the second question
2. If I want to share on social media (having embedded the video from YouTube should I do this from YouTube or my website), given that I'm trying to build my sales funnel.
Thanks in advance superstars! x
It all depends... If you want more people to subscribe to your YouTube channel, then share the YouTube video url on social media... The link in the description will point them back to your website. But you have said you want to build your sales funnel, so you want to share the url to the funnel webpage with the video in it, because there's one less click for people to do, they watch your video and the signup box is there waiting.
Hope that helped
For support in the production of videos check out Business Video Services.
If you want to learn how to make your own videos using your smartphones or tablet check out the Easy-Pro Video Online courses
You can also attend one of Neil’s video workshops
Or Neil can support you in making Engaging and Inspiring training videos