I do not know the answer to this question so I value your comments. But I have been thinking a lot about it.
Two things happened to me earlier this week which made me question whether giving my best advice, sharing my expertise and working for free, was good for my business:
The webinar is going to be part of a series about digital marketing and sales funnels. My role is to present a cost effective way to create video content using your smartphone or tablet, which if you know me you'll know is a core part of my business.
The chat with the videographer started off as a possible sales call and ended up being a pretty one sided conversation lasting well over an hour. In the call I talked the videographer through editing a promo video.
Part of me is more than happy to share my expertise, after all, many people have helped me get to where I am today by sharing their expertise with me. I also believe everything is about energy... the more energy you put out there the more you get back.
But then I'm not sure...
If it fits into my marketing then that's good to do, after all the webinar is going to give me great exposure and people who've never heard of me before are going to be introduced to me and what I do.
But then, I have a mortgage to pay and kids to feed and keep clothed (and they grow so fast), and free don't pay the bills.
For a few years I stuck to this argument, but now I'm neither a new business, or rolling in money, so neither option applies.
So I share my expertise for free because it just feels right to do sometimes.
But is that a good argument?
The videos were for a charity called Demand, who make bespoke equipment for people with disabilities. The five videos were shown at a Gala event at Watford Football club and helped to raise £24,000.
And do you know what, when I was originally asked if I would be willing to make one of the five videos I said, without hesitation "No, I'm not going to make one video for you, I'll make all five".
Here's one of the videos shown at the Gala
Five videos like this would usually cost around £5,000 to produce, but I was happy working for free as it was a real pleasure to know my skills were being used to help a very valuable cause.
The thing is, it's a real pleasure to know my skills are being used to help someone's business grow, or help someone learn AND get paid for it!
Is offering your services for free good or bad for business practice?
Are there times when you should or should not work for free?
Please leave a comment below.
For support in the production of videos check out Business Video Services.
If you want to learn how to make your own videos using your smartphones or tablet check out the Easy-Pro Video Online courses
You can also attend one of Neil’s video workshops
Or Neil can support you in making Engaging and Inspiring training videos